Get to know the creative genius behind some of our favorite photo shoots! Brittany gets candid with us in an exclusive interview.
Tell us about yourself- where are you from?
Born and raised in Orlando, FL!
How did the Owl’s Attic come about? Had you always wanted to open a boutique?
Nope, the thought never even crossed my mind actually, haha. Although I do remember growing up saying I wanted to end up with a job where I could be barefoot and bring my dog to work so I guess that part worked out! Actually, I was going to be a teacher. My degree is in Elementary Education. I went into teaching because I didn't really know what I wanted to do, and I've always been good with kids so I just went for it. But somewhere along the line I realized it wasn't going to make me happy and picking for vintage does make me happy, so I guess I found a way to turn it into my job.
How did you come up with the name “Owl’s Attic”? What were some of the other names you were tossing around that didn't make the cut?
There really weren't any other names- we settled on that one pretty quickly. It was fitting because since day one, our shop has always had a very attic-like vibe, especially in our first location. Dim lighting, and stuffed with all kinds of treasures from many different era's. How we imagined a rad grandma's attic would look after a lifetime of adventures and collecting.
We chose an owl because it reminds us where we started. In our very first days of picking for the store we kept coming across vintage owls. Everywhere. The owl represents the gate keeper of knowledge and for us, it's the knowledge of the past and the stories our vintage pieces tell. So the owl stuck out in our minds and quickly became one of our favorite icons of the 60's-70's, which is the era that we are most inspired by.
What do you think makes The Owl’s Attic stand out from other vintage resale stores?
Well for starters, the other vintage stores basically provide the space in which they sell other people's collections. We actually go out and hand pick each of our pieces ourselves, one by one. (Duh, that's the best part!) We've dug deep and had to get our hands dirty. Literally blood, sweat and tears (tears of joy that is). Every vintage piece in the attic is a part of our own curated collection. We built our business completely, with our own hands, our own ideas, our own money and we went about it as untraditionally as you could imagine- no business background, no retail background, we just figured it out as we went. From an idea fueled by too much coffee and a thrill for the hunt, we created a real life business. We are a true mom & pop shop. It's just the two of us running the show. And of course, our shop dog Dallas, who has become pretty popular in the community.
How would you describe your style?
Like boho hippie with a twist of grunge. I love a flowy, carefree dress with a bad ass, chunky pair of boots or something unexpected like that. And lots of rings. No outfit is complete without at least 4 or 5 rings.
Where does your style inspiration come from? Who are some of your style icons?
I've always found inspiration in 60's-70's fashion. I was raised on music from that era so I think that has a lot to do with it. Jimi Hendrix and Janis Joplin - they both had this beautifully carefree, gypsy vibe about them. Jimi was the king of mixing prints on prints and he could pull it off like no other. They both truly achieved an attitude of not giving a f*ck what anyone thought, which is just as inspiring to me as how cool they looked doing it. That's something most people try their entire lives to accomplish. And in current fashions, Erin Wasson all day. Her style is always on point.
When you’re out thrifting what is your process? Do you go with something specific in mind or do things just pop out to you?
We never have anything specific in mind, we just know it when we see it.
You have styled many of L+L’s photo shoots. When styling a shoot, do you start with a vision or wing it? What’s your process?
A little bit of both, really. I definitely start with a vision in mind but it doesn't always go as planned. So whenever that happens I just go with the flow and it all turns out.
We all know that things don’t always go as planned during a shoot. Do you have any funny stories?
Well, not funny really (even now lol) but once I was on my way to a shoot in my '78 VW bus when my engine blew up on the interstate. Long story short, I showed up probably 2 hours late, with less than half the clothes and props I had packed, and there was like 6 people waiting for me. It was terrible. But weirdly, I think that ended up being my favorite shoot to date. (But the poor bus is still parked)
What do you think is the most challenging part of styling a shoot?
Packing. It's so hard to decide what to bring and what to leave behind...because there's so much good stuff!! I always try so hard not to over pack but it happens every time. It's the worst when you realize in the middle of a look that you need something you decided not to bring...so I tell myself it's better to be safe than sorry! And then I end up with an entire van full. Oops.
Tell us the favorite outfit you have styled and why.
Hmm, that's hard, there have been so many! But the first outfit that comes to mind was this little vintage lingerie bodysuit, very lacy and feminine, paired with a baggy pair of torn up low rise boyfriend jeans and a chunky pair of clogs. It was so simple but I really loved the way it came out. I think it was the mix of feminine and tomboy that came out beautifully together.
When you have a photo shoot to do, what is your favorite part of the whole process?
In the middle of a shoot, when everything is coming together. Everyone is cliquing and the vibe is right. And also of course when I get to see the edited photos for the first time.
Besides your vintage selection, what are some of the other brands you carry in your store?
We carry a handful of local jewelry designers. They all have their own unique styles so it makes for a perfect variety. 1411 Designs, who uses salvaged vintage materials, crystals and vintage coins, so each piece is completely one of a kind. Then there's Gypset Co, who is known for her dainty designs. Very feminine and natural. And then of course Love + Leather!
We carry a line of crochet tops and bikinis handmade by Rockerbands, and a collection of the cleverest little planters that house little airplants, handmade by Hello Happy Plants. And we also have a beautifully handcrafted line of leather goods, handmade by Imperial Wolf.
Dallas is a staple at the Owl's Attic
Tell us about Attic Originals.
Attic Originals is our own line of crop tops, tank tops, tees and patches that we design ourselves. Most of the designs are 90's inspired and we are currently working on some 70's inspired designs, too. Soon we'll be introducing some one of a kind vintage reconstructed pieces that we'll be adding to our new website so stick around!